Q&As

Once known derisively as the goody bags handed out at celebrity events now come under the heading of especially when tied to sophisticated marketing efforts.

Back in 2001, bookseller Borders Group opted to split its online presence. The company Web site let users check inventory and reserve books for pickup,

Spidey is back. And a slew of big-name brands are backing the May 4 release of Spider-Man 3 with a combined marketing investment of more than $100 million.

Online citizens around the world got together March 22 for a good cause and in the process gave an unsigned band a chance to race to the top of the iTunes

When Holly Pavlika was judging the annual Caples Awards a few years back, she made friends all over the world that she kept in touch with afterward, networking

The automotive products category is the fastest growing in the catalog industry, according to the latest National Directory of Catalogs, published by Oxbridge Communications. Over the last five years the number of automotive catalogs has increased from 261 to 553, representing a 118% increase.

Appleseed’s Topco Inc. has completed its acquisition of Blair Corp. and turned it into a subsidiary. Blair will continue to operate from its headquarters in Warren, PA.

Volvo is upping the ante with its tie-in to Walt Disney’s highly anticipated movie “Pirates of the Caribbean: At World’s End”, offering a global treasure hunt for chance at a new XC90 and a treasure chest full of gold.

The Hershey Co. is the presenting sponsor of the country singer’s 78-city tour, “Bonfires and Amplifiers.”

Pizza Hut is launching a free giveaway today to promote its new hand-tossed style pizza.