Q&As

The New England Direct Marketing Association (NEDMA) was incorrectly identified as NEMOA in a March Directions item.

Say you want to buy a new blender. You go out to your local big-box retailer and spot something you like, at a reasonable price. But you wonder: Could

What does it take for a small cataloger to stand up to the likes of Pottery Barn Kids, Harry & David or Barnes & Noble? Start-up capital, guts, and a

Last month, The New York Times ran an article on questions posed to business school graduates by investment banking firm recruiters. The questions were

It’s not easy being a The very term implies someone who’s marginalized in a business. Author Peter Mayle wrote that an ad agency’s creative director must

Anything that evokes the phrase Gone to a better place might be a poor choice of words for an insurer. But The Co-operators Insurance Co. is risking it

Anti-marketing critics have mindlessly derided the Can Spam Act of 2003 since before it was even passed as the

If David Hasselhoff downloads videos to his mobile, we know what’s at the top of his playlist: Hammer & Coop. The short films promoting the 2007 Mini

An enthusiastic response to a highly personalized mailing from Hewlett-Packard led to a 66% conversion rate. Last November HP sent out a direct mailing

Some direct marketers who deal with a variety of craftspersons might grumble that they don’t always get e-mail replies to questions quickly enough. OnlineAmishFurniture.com