Q&As

The Disney Channel has partnered with My Gym Children’s Fitness Centers to promote the launch of its new show, My Friends Tigger and Pooh. The kids-only

Visa USA sees big opportunities in small business. And it has crafted a national promotion strategy around the 23 million firms that fit that description.

There are lots of ways for communications to go astray. On the digital side these often involve drop-offs and gopher holes in the network supporting the

This summer ADS Direct Media is debuting La Buena Vida, a lifestyle magazine that will ride along with the agency’s La Canasta de Valores co-op sampling program.

All right, kids, which is more insulting

Cetaphil has discovered that one of the best ways to sell its hand cream is to massage it into someone’s skin. To do that, the skin care products brand

HELP WANTED Belgian agency wins Maxwell Sackheim Award for best DM campaign Human resource directors must have wondered why Cyriel Van Steenbergen was

The New England Direct Marketing Association (NEDMA) was incorrectly identified as NEMOA in a March Directions item.

Say you want to buy a new blender. You go out to your local big-box retailer and spot something you like, at a reasonable price. But you wonder: Could

E-mail marketers lack standard definitions of fundamental metrics. Worse still, most don’t measure anything meaningful at all about their e-mail campaigns, according to two recent studies.