Q&As

An enthusiastic response to a highly personalized mailing from Hewlett-Packard led to a 66% conversion rate. Last November HP sent out a direct mailing

Marketers are working to get the most out of the $17.4 billion they spend each year on P-O-P displays. And Kimberly-Clark is among the first manufacturers

Some direct marketers who deal with a variety of craftspersons might grumble that they don’t always get e-mail replies to questions quickly enough. OnlineAmishFurniture.com

There are 5 key components to every successful employee incentive or recognition program. The most common mistakes marketers make are to cut out steps,

Back in 2001, bookseller Borders Group opted to split its online presence. The company Web site let users check inventory and reserve books for pickup,

When Holly Pavlika was judging the annual Caples Awards a few years back, she made friends all over the world that she kept in touch with afterward, networking

Anything that evokes the phrase Gone to a better place might be a poor choice of words for an insurer. But The Co-operators Insurance Co. is risking it

For some consumer marketers, the customer well might seem bottomless. But for their B-to-B brethren

Is a catalog a marketing channel or a marketing vehicle? And what does that mean, anyway?

Two new files of consumer electronics buyers are available from eCost.com Inc. Approximately 200,000 postal and 100,000 e-mail addresses are listed.