Q&As

Marketing Drive has lived up to its name with a campaign that treats PROMO like a luxury car.

Nordstrom is upgrading its loyalty program in an effort to boost spending among existing customers and increase market share.

Shop.com is teaching consumers about the products it offers via a virtual game.

An upstate New York supermarket is testing a kiosk that lets shoppers print their own gift cards.

The Reward & Gift Card kiosk offers store-brand and third-party gift cards that shoppers can personalize with the recipient’s name and occasion using full-color graphics.

LANDS’END: is out with a new spin on gift cards for Mother’s Day. The retailer is promoting the My Message Card, in which kids can personalize the cards with recorded messages.

The Western Union Co. is offering a number of incentives to boost business during Mother’s Day.

A few weeks ago, I interviewed podcasting gurus Dave Mansueto and Dave Chekan, co-founders of Liberated Syndication, recently acquired by Wizzard Software.

What? An ad that tries too hard? But there’s no such thing. Or is there? Yes, there is. I have long been fascinated by this common mistake. We see it often in print advertising which tries so hard to stop and startle the reader that it fails to communicate. I’ve learned this is also a […]

According to game distributor RealNetworks, the sweet spot for in-game ads has turned out to be casual games those simple but engaging Tetris-like puzzles,

Pharmaceutical marketers may see the Web as part of their marketing health, but many are cautious about integrating newer online tools, according to a recent survey by Medical Broadcasting Co. and CBI Research.