Q&As

Marketing Drive has lived up to its name with a campaign that treats PROMO like a luxury car.

Nordstrom is upgrading its loyalty program in an effort to boost spending among existing customers and increase market share.

Shop.com is teaching consumers about the products it offers via a virtual game.

An upstate New York supermarket is testing a kiosk that lets shoppers print their own gift cards.

The Reward & Gift Card kiosk offers store-brand and third-party gift cards that shoppers can personalize with the recipient’s name and occasion using full-color graphics.

LANDS’END: is out with a new spin on gift cards for Mother’s Day. The retailer is promoting the My Message Card, in which kids can personalize the cards with recorded messages.

The Western Union Co. is offering a number of incentives to boost business during Mother’s Day.

If David Hasselhoff downloads videos to his mobile, we know what’s at the top of his playlist: Hammer & Coop. The short films promoting the 2007 Mini

It’s not easy being a The very term implies someone who’s marginalized in a business. Author Peter Mayle wrote that an ad agency’s creative director must

Anti-marketing critics have mindlessly derided the Can Spam Act of 2003 since before it was even passed as the

Autobytel, one of the pioneering sites that hooked up prospective new car buyers and dealers in the mid-1990s, plans to launch a one-stop Web shop. MyRide.com will serve auto seekers as well as anyone with automotive needs, including national and local advertisers looking to reach the motoring market.