Q&As

(Multichannel Merchant) Often it’s not talent that separates the good catalog designers and copywriters from the great ones; it’s knowledge. Specifically, marketing knowledge.

Diet Pepsi has been given a new look, and is out with new TV spots that take direct aim at competitor Diet Coke

Procter & Gamble has given 7,000 Canadians a makeover in the last few weeks at its Look Fab Studio.

Olde English, the malt liquor brand from Miller Brewing, is tattooing its cans as part of a summer campaign that salutes top tattoo artists.

Will mobile phone advertising be intrusive or a boon for the consumer? That debate, which has been building, is about to boil over

The Postal Regulatory Commission’s decision to change two of its original rate increase recommendations has drawn angry reactions from mailer groups some of whom fear the USPS may be gearing up to file another rate case under the former system which it can do until the middle of 2008.

For the third time in as many years, a U.S. House committee has reported out a bill that would criminalize the spreading of spyware on users’ computers.

Medco Health Solutions Inc. posted net income of $274.8 million for the first quarter, up 89.9% over $44.8 million in the prior year.

Fiji, the bottled water brand, has signed a deal to be the official water of the AVP Pro Beach Volleyball Crocs Tour for the 2007 season.

Kimberly-Clark is sending 40 families to Walt Disney World with an on-pack game awarding one trip per day.