Q&As

Kraft Foods and Six Flags are readying an on-pack promotion that gives discounts on entries to the theme parks.

USA Network is out with a host of promotions to hype up its upcoming comedy “The Starter Wife.”

Turkey Hill Dairy is staying close to home in a partnership with the Philadelphia Phillies.

At the end of his book Ogilvy On Advertising, David Ogilvy makes 13 predictions about the future of marketing — both direct response and non. (According to Ogilvy, he wasn’t especially keen to make them, but “my publisher insists that I take a shot.”)

More than 25 years have passed since Ogilvy On Advertising was first published. Now, the trick with predictions is not to put a time horizon on them — eventually, most prognostications will come true. (If even more time passes, many will be rendered false again.)

With that in mind, here’s a look at Ogilvy’s Thirteen, with my 20/20 hindsight observations following each.

Schlott Gruppe AG will sell its direct marketing division to Oesterreichische Post AG for 60.5 million euros ($81.6 million).

The Massachusetts House has unanimously passed a bill that would require businesses to disclose breaches of customer data and allow customers to lock down their credit reports as a way to thwart identity theft, according to the Boston Globe.

Urban Outfitters Inc. posted net income of $29.4 million for the first quarter, a 45% increase over net income of $20.3 million in the prior-year.

The Interpublic Group of Cos. Inc. posted a net loss of $132.8 million for the first quarter, compared to a net loss of $170.2 million in the prior-year.

Sharper Image Corp. posted sales of $21.3 million for April, a 36% decline from to $33.1 million last year.

Brian Cornell has resigned as executive vice president-chief marketing officer of Safeway Inc. so he can look for a chief executive post at another company.