Q&As

Affinion Group Inc. reported $320 million in net revenues (unaudited) for insurance, membership and other club services for the quarter that ended March 31, reflecting a $77 million increase over the $245 million in revenues reported for the same quarter last year.

Harry & David Holdings Inc. reported catalog, Internet, outbound telemarketing and business-to-business net sales were $47 million for its fiscal third quarter that ended March 31.

Mountain Dew launched an under-the-cap promotion yesterday tied to the upcoming film “Transformers” that offers prizes valued at more than $7 million.

Walt Disney Pictures and Pixar Animation Studios are generating excitement around the upcoming film “Ratatouille” with a multi-city tour that lets fans get up close to the characters and storyline.

Del Monte Foods is entering the energy drink business.

Bloom Energy hit stores shelves this month, promoted as containing antioxidants, nutrients and a full serving of fruit.

Malibu Rum has named Vital Marketing as its agency of record for the Hispanic market.

The experiential marketing agency will be tasked with creating a multifaceted national promotions program for the beverage, made by Pernod Ricard USA.

JR Cigar

A federal judge has set a date to begin jury selection in a trial that questions Google’s right to sell trademarks as keywords for delivering pay-per-click search ads.

First-quarter sales at San Francisco-based specialty retailer The Sharper Image fell off 37% to $65.5 million from $104 million in the same quarter last year.

The two men who were charged in the late January Boston marketing plot that resulted in a bomb scare apologized Friday for their actions and settled their case with community service, which they already completed.