Q&As

You’ve read a lot about improving the performance of rented lists. Here are seven basic tips that you should consider even before you decide to acquire lists for any promotion.

Valassis saw its third-quarter revenue jump from $248.9 million a year ago to $607.2 million during the quarter just ended. But nearly all of this increase reflects $348.9 million in revenue generated by Advo, which Valassis acquired on March 2.

D&B has acquired Purisma, a consumer data integration (CDI) technology provider, for $48 million.

Clothier Urban Outfitters reported $379.3 million in third quarter revenue, up from $308.4 million a year earlier. The company did not report its net income for the quarter.

PC Mall Inc. has added $50 million to the $100 million credit line it currently holds. The Torrance, CA-based company did not indicate what it might use the additional credit for, nor, indeed, whether it had definite plans to do so.

Rite Aid is expanding its marketing partnership with World Racing Group’s sprint and dirt car races as title sponsor of two events next season.

(Direct) Speak to e-mail marketers for any length of time about their craft, and sooner or later the topic of deliverability will come up.
This year’s e-mail roundtable was no exception as four top e-mailers outlined what they see as having the biggest impact on the industry in the last year and going into 2008.

Todd Moeller, a 28-year-old New Jersey man, was sentenced to 27 months in prison last week after pleading guilty to sending spam to 1.2 million AOL addresses on behalf of an unidentified government informant.

(Multichannel Merchant) AC/InterActiveCorp, whose properties include HSN and the Cornerstone Brands catalogs, will spin itself off into five separate publicly traded companies. HSN and the Cornerstone books such as Ballard Designs, Frontgate, Garnet Hill, Grandin Road, Isabella Bird, Smith + Noble, The Territory Ahead, and TravelSmith, fall into a business that will be called IAC Retailing Now.

Pretzel shop Auntie Anne’s is out with a holiday-themed sweepstakes, which offers the chance to win a shopping spree complete with chauffeured limousine service.