Q&As

Success magazine is hoping to see at least a 3% response from a subscription-building mailing tied to its relaunch this month.

DeVry University recently sent a mailing to 1.1 million potential students as part of an ongoing rebranding effort.

Most direct marketers seriously mishandle opt-outs from their e-mail files, two recent studies show.

What’s a direct marketer to do when the CFO insists on raising prices to boost quarterly revenue? Assault is frowned on in most workplaces. So the best

On winter weekends when it’s too cold, rainy or snowy to play outside, I’m constantly searching for places to take my kids so they can burn off some energy.

When I talk to my Southern friends, my voices changes. I speak slower. I tone down my New York accent. I ditch the East Coast sarcasm. When I talk to

All industries suffer from voluntary churn — the loss of customers to some other company. But some get hit worse than others.

You Had To Be There. Call in Europe, a new international phone company, threw a press party last December at a New York nightclub. It drew 70 reporters

If It’s Audio Spam, It’s Gone Ruth P. Stevens quoted several interesting people in her piece about voice-mail marketing (Start Talking, January). Unfortunately,

When it comes to making pancakes, Latino moms begin from scratch: milk, eggs and flour. So when Quaker Oats targeted Hispanics for its Aunt Jemima Pancake