Q&As

Dunkin’ Donuts’ online marketing is percolating this winter with the launch of a YouTube channel (www.youtube.com/dunkindonuts) and a loyalty program.

At the DMA’s recent Catalog on the Road Day in Cambridge, MA, Jack Rosenfeld told the audience that decades ago someone asked him what direct marketers’ three biggest challenges were.

Simple, he said.

Amusement parks typically bring to mind images of endlessly long ride lines with kids on the verge of meltdown on the hottest day of the year. At Six

Recently I received what has to be one of the most ignorant e-mail campaigns in the short history of the medium. It came in the form of spam from Bing

As the old expression goes, it doesn’t matter what they say as long as they spell your name right. But in word-of-mouth marketing that isn’t necessarily

TNT tried to score ratings points for its coverage of last month’s NBA All-Star weekend with pizza deliveries. The cable network ordered pizza boxes carrying

If you’re a multichannel marketer in challenging economic times, it pays to think beyond your own four walls

For reasons that will soon be obvious, I’m hiding the subject of this column behind the name Susan Donym. On the evening of Jan. 2, Sue received a phone

Godes cited Lee Jeans as one company that generated terrific word of mouth for its brand. A few years ago the company connected with players on online

I know just when it was that I found myself in the midst of the brand-vs.-direct argument. Well, make that battle, because opinions and tempers blow hot.