Q&As

The American Catalog Mailers Association (ACMA), a new advocacy group for catalogers, will join the Association for Postal Commerce, or PostCom, and take a seat on its board of directors.

United Way of America has retained Clarity Group to develop customer relationship management practices within its national operation, as well as 11 local United Way organizations.

Sheraton Hotels hopes to parlay its three-year partnership with the National Collegiate Athletic Association and CBS Sports into a platform to build business among college sports fans traveling to away games

Pom Wonderful will air its top three winning videos from its online Tea Video Contest in movie theaters in New York and Los Angeles in March

Romano’s Macaroni Grill is out with three separate contests asking patrons to choose their favorite menu items for a chance to win a private dinner

When it comes to assigning additional search terms, does Google really know what’s best for its clients? Not necessarily, according to Loose Cannon columnist Richard H. Levey. For his take on what correspondence between a marketer and a Google representative over this issue might look like, click the title, above.

I know just when it was that I found myself in the midst of the brand-vs.-direct argument. Well, make that battle, because opinions and tempers blow hot.

With all the hype surrounding Web 2.0, skeptics might be quick to write it off. But I’m glad to report that some of these applications are already delivering real value for B-to-B marketers.

A big part of the pleasure of reading the latest New Yorker magazine each week has always been its great cartoons. And more often than not there’s at