Q&As

The Talbots, Inc. is planning for top-line growth of approximately 3%. Much of this growth will come from increases in direct marketing sales, which are seen as rising in the mid-single digit range.

The National Directory of Catalogs recorded 12,230 catalogs in its 2008 edition, up from 10,668 in its 2004 volume. The biggest category gainers included religion-focused catalogs, which increased from 205 five years ago to 329, and automotive catalogs, which jumped from 389 catalogs to 593 catalogs.

West Marine, Inc., Watsonville, CA, received a notice from The NASDAQ Global Market stating that its common stock is subject to delisting.

Click Tactics, Inc. and Intrasight, two relationship marketing services firms that merged last September, have rebranded themselves under a single name, ClickSquared. The company is based in Waltham, MA.

Quebecor World Inc. of Montreal has received final approval for the $1 billion debtor-in-possession financing.

Land O Lakes is ending its Real Rewards program after less than a year.

The company said it plans to shift gears after launching the test program, which offers prizes based on purchases of Land O Lakes products. The program, which launched last July, runs through mid June.

Loyalty marketer Chockstone Inc. is enabling ties between merchant loyalty programs and consumers’ existing credit and debit cards.

Consumers are more likely to buy gift cards that come with free packaging to enhance the gift experience, a recent survey found.

Bon-Ton stores are trading coupons for gently used clothing and textiles to promote its latest Goodwill drive.

Customers who make a donation through April 7 at Bon-Ton and participating Goodwill locations will receive a 20% off coupon toward the purchase of new merchandise for each item donated.

As teams advanced through the National Collegiate Athletic Association Men’s Basketball Tournament brackets, Leverage Inc. has been offering free gift cards in graduating values for active LeverageCard.com users.