Q&As

Hillary fans have proven time and again their unwavering support for the first female contender for president.

S&K Menswear is saluting Father’s Day with a viral campaign that lets people paste images of Dad’s head onto a dancing body.

Australian media mogul Rupert Murdoch must have been feeling a little restless in April. When not trying to acquire his third New York City-based newspaper, he was pressuring the managing editor of his Wall Street Journal property into an early retirement. Speculation held that change wasn’t coming to the Journal as quickly as its Oz-based masters would have liked.

Given Murdoch’s appetite for sensationalist tabloids, direct marketers might wonder if an overhaul of the paper’s classic “two young men” prospecting letter is in the offing.
If so, a reworking of that pitch might look like this:

The Brooklyn Academy of Music’s annual online auction of fine art accounts for only a small part of the $24 million the performing arts center raises

It’s exciting to be in a room full of rapt bidders vying for a prize in a charity auction. But you know what’s even more exciting? Raising a lot of cash

Some people can never get enough chocolate. But that doesn’t mean they’ll order it from a catalog especially one that arrives too often at certain times

Help! They’ve got our e-mail addresses and they can’t shut up! Those who were masochistic enough to sign up for e-mail from any of the ’08 presidential

Think downloading music is nothing more than paying for a tune? Not so fast. Many sites look at music as a transactional, acquisition-based experience,

It’s no secret that in these tough economic times direct marketers have to be able to justify their investments. So it should be no surprise that their

When a channel that provides 20% of an industry’s buyers has been weakened, there are three options: It can fold, limp along or innovate. This is what