Q&As

Hasbro Inc. has named Mike Riley as vice president of entertainment marketing, a new position.

Hyundai Motor America has hired entertainment marketing consultancy Davie Brown Entertainment to lead its entertainment initiatives for the 2009 Hyundai Genesis.

By now, everyone knows that they need to practice the art of search engine optimization. But you can’t always do it on your own. What should you look for in an SEO partner? Read 20 questions you’d want to ask a prospective service provider

While reading books, the average Joe will start in the upper left corner, and follow the text to its conclusion on that spread, at the lower right. But with a catalog, the eyeflow is quite different. Discover where the average consumer looks first, and what that means to your catalog.

Just as Americans laugh at the piddley amount of money they are receiving from the government as part of its economic stimulus package, marketers are trying to take it away

Excuse me, sir, there’s a weapon of mass destruction in my iced coffee. Well, not really. Still, Dunkin’ Donuts recently had to deal with some image issues when some conservative bloggers tied spokesperson Rachael Ray’s scarf in an online DD commercial to terrorism

The summer catalog from Jeffers Pet features a genetic testing product among its 144 pages. While primarily canine- and feline-focused, it does offer items for other pets, as well as the opportunity to donate to the Morris Animal Foundation. Verena Knitting

TBS will debut episodes of a long-form advertising micro-series featuring Revlon products and Match.com during “Sex and the City” tonight.

When Maxwell Smart and Agent 99 wheel away from danger on a silver Vespa LX 150 in “Get Smart,” the scene will likely spark an impulse among some viewers to hop on one those sleek Italian scooters themselves

Diageo’s Captain Morgan rum brand has launched a second version of its “Ultimate Pose Off” competition