Q&As

If you want to get buzz like a hot young start-up, strip away your stuffy old organizational layers. Click here for some thoughts on taking chances to connect with your audience.

The restaurant chain’s sponsorship of Big Brown was denied at Belmont, but it wound up getting its money’s worth.

Sports marketers aren’t sure if they’re ready to give endorsement deals to Major League Baseball’s comeback kid.

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Simon Property Group is back again with a cooking event just for kids that also doubles as a cause marketing effort to benefit local hunger-relief organizations.

Today we meet Pat Leone, senior account executive at Leon Henry Inc. She’s been doing brokerage work for 30 years for a diverse array of clients, so she knows how certain lists perform like the back of her hand

Major League Baseball is planning a Chevy-sponsored parade of Hall of Famers to precede this year’s All-Star Game in Yankee Stadium

Unilever USA is bringing back its popular Klondike Bar ad campaign with a twist that invites people to upload videos to show what lengths they would take for the frozen treat

International House of Pancakes (IHOP) is teaming up with Minor League Baseball to celebrate its upcoming 50th birthday via a cross-country summer road tour.

TouchTunes is partnering with US Air Guitar as the official jukebox sponsor of the US Air Guitar Championship for the second consecutive year.