Q&As

MCDONALD’S: is linking its latest Happy Meal toy premiums to DreamWorks Animation SKG, Inc.’s “Kung Fun Panda film. SEASTONE: a specialty gift card packaging provider is teaming up with Walt Disney to launch the Walt Disney Collection for gift card packaging

Thanks to sky-high gas prices and a tight economy, retailers are using free gasoline as incentives to boost sales.

Sears Holdings Corp. is offering $75 Shell gas cards to customers who spend

Parenting Magazine has rolled out a new incentive program that rewards subscribers with cash back for online purchases

Pepsi is trying to push its profile among African-American consumers with a free booklet commemorating Father’s Day featuring cogent quotes from African-American celebrity fathers.

Retailers are flexing their marketing muscles to help promote the upcoming release of “The Incredible Hulk” with products, an instant-win game and gifts cards.

Technology firm Selling Source LLC has acquired the online lead generation and customer acquisition services firm LeadRev Inc., based in Gulf Breeze, FL.

For Dad

Retail beer customers may get a chilling message next time they open their local store’s cooler door. Heineken USA brand Dos Equis has launched a promotional campaign that will use novel heat-reacting technology to print a marketing message every time a cooler door is exposed to warmth.

7-Eleven is launching a buzz marketing campaign to raise awareness around its iconic Slurpee brand among 16- to 20-year olds.

The best physical or virtual brand experiences are always interactive. They encourage dialog and better yet, an intimate and unforgettable dance between brand and consumer. Here are four thoughts on how to maximize the brand experience success.