Q&As

World Wrestling Entertainment literally pumped up the volume around its weekly million-dollar giveaway stunt as it rolled out WWE celebrities

NBC is looking for more mileage from its presence on TV screens at gas pumps around the country, with plans to add 100 locations to its gas station network in top 20 markets.

Popeyes Chicken & Biscuits has named a Denver man the winner of its recent consumer-generated video contest, which asked customers to show their love of the brand

TNT has created an animated character dubbed RaceBuddy to hype online content, including alternate camera angles, during its six NASCAR races this season.

Unilever has been traveling the globe asking people about the importance of their skin to highlight the benefits of its Vaseline Coca Butter hydrating lotion.

In a move to entice the 18-to 24-year-old crowd back to its restaurants, Denny’s is changing its look to feed its late-night crowd’s appetite for hip music and new food.

Nutrisoda, a maker of nutrient-enhanced sparkling beverages, is once again partnering with non-profit organization Trees for the Future on its “Good Life” tour of West Coast festivals, colleges and retail spots this summer.

Octagon has named Matt Neidl to the position of group director of its multicultural marketing division.

This week Meet the Broker features David Dotson, who recommends statistical modeling as an antidote to list fatigue. He discusses about how models can benefit mailers and list owners who might be reluctant to release data

The newly formed Dr Pepper Snapple Group signaled its entry into the increasingly crowded energy drink field with the rollout yesterday of its new Venom beverage brand.