Q&As

The postcard leads among direct mail control formats, according to a new study. But look for online channels to continue take an increasingly important role among mailers.

The Federal Reserve System’s rate cuts are having an effect – on direct mail solicitations for mortgages. According to a new study, the average rate offered for fixed-rate mortgages during the first quarter of 2008 was 6.22%, a drop from the 7.14% average seen during fourth-quarter 2008.

Casual Male Retail Group Inc. has acquired seven of the 15 Dahle

Hostess is partnering with Universal Pictures to promote the July 18 release of “Mamma Mia” with an on-pack game offering the chance to a VIP trip to Las Vegas

Dippin’ Dots is hyping up the upcoming release of New Line Cinema’s “Journey to the Center of the Earth” with an online sweepstakes.

Don’t get us wrong. We’re not saying that consumers can’t think for themselves. But they do influence each other when making purchasing decisions—especially online. How can you tap into this phenomenon?

Quick–name another smart phone besides the iPhone. The Blackberry, maybe? Yesterday’s news. But how long will consumers stay with Apple’s hot product?

How much attention do you pay to search engine optimization? Many marketers give it short shrift, not understanding that it can be the difference between success and failure

Ever been to Harold’s Chicken Shack? Probably not, unless you live in Chicago. But its fans are giving it some play in the social networks

The current HP Café catalog’s theme is “The Curiosity Issue”, and centers around Mike Rowe, host of the Discovery Channel show “Dirty Jobs”. How doest this tie into computers? Well, they heighten users’ ability to be curious… The Cousteau Society, which aims to satisfy curiosity about the deepest recesses of oceans and seas, is inviting people to become members