Q&As
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Agencies
Ford Flex Plays Dual Role with Telemundo
The Ford Flex is playing two roles in a Telemundo campaign, showing up in a TV/Web novella and sponsoring a lifestyle site.
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Agencies
Coke Adds Coffee Kick to Full Throttle Energy Line
Those consumers who tend to get drowsy downing energy drinks need worry no longer: The Coca-Cola Co., owner of the Full Throttle energy beverage brand, is rolling out three flavors that add premium coffee to the Full Throttle energy and vitamin blend.
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Agencies
Kellogg Contest Searches for Hydrox Cookie Fans
Think you’re the biggest Hydrox cookie fan? Then, the Kellogg Co. wants to hear from you.
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Agencies
Stop Driving Traffic, Start Capturing Leads
Your Web site is generating a lot of traffic, but you see these people as anonymous clicks, Here are some ways you can turn your site into a lead generation tool instead of a traffic hub
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Agencies
The Right Shopping Cart Can Keep Your Business Rolling
Who says a shopping cart is just a deal-closing device for e-commerce? Choosing the right one can help you do a lot more than just let you collect money
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Agencies
Q&A: In-Store Pick-Up Making Retailers True Multichannel Players
Store pick-up has become all the rage for consumers since retailers like Circuit City and Wal-Mart started giving Web buyers the option
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Agencies
Stacking Up
When it comes to shoppers returning to the same store time and time again, Wal-Mart is a dominant force across all retail categories. But the discount
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Agencies
Beautiful Bovines
The glorious cows of CowParade, those memorable herds of dozens of colorful and funky fiberglass bovines seen grazing along sidewalks and in plazas in
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Agencies
Mail Stream: A Report on Incoming Direct Mail
The summer 2008 catalog from Wine Enthusiast plays off the July Fourth holiday, and offers free shipping on all glassware and decanters. A jumbo package from The Society for the Prevention of Cruelty to Animals offers a tee shirt freemium