Q&As

Grocery shoppers have a new mindset: They’re siphoning money away from milk and eggs and putting it in the gas tank. Some are listening to consumerists

Borders wants to sell you a book online at last. That’s right. The chain hadn’t sold books on the Web until it relaunched its site (www.borders.com) in

Equities First Holdings LLC wanted to persuade financial advisory firms to offer its new consumer borrowing plan. The question was how to get the word

Fans of CBS’s series can bring a piece of that reality series to their backyards next year when torches just like the ones on the show go on sale. Facsimiles

About 20 years ago, Run-DMC stepped onto the stage at a sold-out Madison Square Garden in their signature white Adidas Shell Tops. Then, with Adidas executives

Families traveling by car across the country often mark their progress by stops at the Cracker Barrel Old Country Store for a bite to eat or to peruse

Bill Bass has such strong faith in a multichannel strategy he’s positively agnostic about where sales come from. The CEO of fair-trade clothing marketer

What does North American Media Group do? A little bit of everything. The Minnetonka, MN-based company targets niche audiences through clubs, continuity

The movie studios releasing the latest “Mummy” and “Batman” titles obviously figure that one way to reach their young target audiences is through pizza.

Burger King is preparing a multi-city sampling effort to promote its new BK Fresh Apple Fries product.