Q&As
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Agencies
Retail Sales to be at Weakest Since 1991: Report
It may come as little surprise, but analysts are predicting a rather grim outlook for retail sales this holiday season
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Agencies
Sears Promotes Hamblen to CMO
Sears Roebuck and Co. has promoted Don Hamblen to vice president, chief marketing officer
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Agencies
Meet the Broker: Kate Hauspurg
This week, Meet the Broker features Kate Hauspurg, who talks about her journey from postal lists and insert programs to Internet media brokerage. She sees demand increasing for e-mail lists and Web-based lead generation programs. Continue reading for her thoughts on dealing directly with owners instead of list managers
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Agencies
New Line’s Still Named EVP for Weinstein Co.
Lance Still has been named executive vice president of promotions and integrated marketing for The Weinstein Co., an independent film studio
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Agencies
McDonald’s Celebrates Latin Grammy Awards with Sweeps, Events
McDonald’s is backing its sponsorship of the upcoming Latin Grammy Awards with a host of promotional activities, including a tour, street parties and a sweepstakes
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Agencies
Upromise Starts eCoupon Service for College Funds
Upromise is improving the financial return to its members with a new paperless eCoupon service that offers face value savings that count toward family college funds
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Agencies
American Eagle Outfitters Swaps Movies for Denim Trials
American Eagle Outfitters is once again rewarding customers with a free movie ticket to those who try on a pair of jeans from its new denim line
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Agencies
Coupons Offer Good Incentives in Tight Economy: Survey
Consumers looking to save a buck or two are turning more to coupons as incentives, a recent survey found.