Q&As

Heidi Hamers has been named VP of marketing for Red Hawk Casino.

Cotton, Inc. is sponsoring a reality Web series that tells the story of three aspiring fashion designers working under the guidance of Eric Vallency

Kimberly-Clark Corp. has launched a cause-marketing effort tied to its Huggies Baby Wipes and Viva Paper Towels products to help fight breast cancer during October, Breast Cancer Awareness Month

Letters in response to “Loose Cannon: Eighty Five Million New DMers Could Use A Handout”, Direct Newsline, Monday Sept. 22, 2008

Puzzle and gift marketer Bits and Pieces returns to the mail after its June acquisition by Gardens Alive! Catalog cover copy hearkens back to the company

NBC is betting that video streams will help its on-air primetime ratings rebound from last season’s doldrums

Burger King Corp. is wrapping up a monthly-long promotion around its BK Oreo Sundae Shake, which asks customers to decide whether the dessert is a sundae or shake for a chance to win instant prizes

Those thinking the direct marketing community is shrinking due to consolidation, bankruptcies and downsizing should take heart: Last week, DMers quietly added nearly 85 million individuals to their ranks.