Q&As

RadioShack Corp. has named Lee Applbaum as executive vice president and chief marketing officer. The post took effect yesterday

Chiquita Brands International, Inc. is pushing its fresh produce with a rewards program that gives consumers points for purchases they can apply toward weekly auctions or charities of their choice

In 1895, the Metropolitan Telephone and Telegraph Company sent a mailing printed on tinted paper to names taken from the Elite Directory or Blue Book.

At a time when most companies wouldn

It’s easy to find old magazine advertising—just go to your library. But try to find direct mail pieces from, say, 1880. Few exist. And so we welcome you to HistoryWalk, our direct marketing history page

Get ready Direct is about to relaunch its Web site (www.directmag.com). Ho-hum, you say. Everybody’s redoing their Web sites. But this one really will

Canterbury Graphics Strategic Marketing, a direct-marketing agency, has acquired an ownership position in marketing technologies firm Tri-Media Integrated Marketing Technologies

Marketing services firm W.A. Wilde Company has acquired G3 Packaging and Services Corp.

The legal battle between Comcast and former e-mail marketer e360 Insight is apparently about to run on schedule—or else

Papa John’s is partnering with Paramount Home Entertainment and Lucasfilm Ltd. to support the upcoming DVD release of “Indiana Jones and the Kingdom of the Crystal Skull.”