Q&As
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Agencies
Meet the Broker: Liz Kistner, Enrollment Marketing Solutions
Despite the economy, Liz Kistner, founder/CEO of Enrollment Marketing Solutions, reports schools are always mailing and marketing themselves
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Agencies
Timberland To Press the Flesh at Earth Day Events
Timberland is spreading its fundamental core values of environmental advocacy and concern in a setting that supports those values, Green Apple Festival and Earth Day Network events.
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Agencies
Charming Shoppes Trims Loss In Fourth Quarter
Charming Shoppes Inc. generated $631.9 million in net sales during fourth-quarter 2008, down from $731.8 million in fourth-quarter 2007. The company trimmed its net loss between the two quarters from $124.4 million a year ago to $108.5 million. More, along with The Skeptic’s Take, follows.
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Agencies
Revenue Up, Profits Down At American Apparel
American Apparel generated $545.1 million during 2008, well up from the $387 million it recorded in 2007. But its net income dipped from $15.5 million a year ago to $14.1 million. More, along with The Analyst’s Take, follows.
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Agencies
Dunkin’ Donuts Returns to its Roots—Doughnuts—in $10 Million Campaign
Dunkin’ Donuts has launched a new $10 million promotional campaign to remind people of its roots as a doughnut maker.
The campaign, the first to focus on the round pastries since 1997, includes TV, radio, online ads and a contest that lets people design their own doughnuts, with the winner receiving $12,000 and their doughnut becoming part of the company’s every day menu in June.
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Agencies
Nautilus Filing Offers Insight Into Direct Strategy
Nautilus announced its overall sales and results a week ago. But its annual results document, filed with the Securities and Exchange Commission, provides more detail into its current thinking. More, along with The Gossip’s Take, follows.
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Agencies
Brands Embrace the (March) Madness
This year roundball fans have a wider range of choices than ever for following their favorite picks in the NCAA Men’s Basketball Tournament, a/k/a “March Madness.” Those far from a TV—or at work—will be able to check their stats and bracket picks online, in social networks and via mobile.
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Agencies
How CPGs Can Save Big Money
When your neighbor loses his job—it’s a recession. When you lose your job—it’s a depression.
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Agencies
Ready-to-Eat Cereal Most Clipped E-Coupon
The most popular coupons printed last month were for ready-to-eat cereal.