Q&As

WGN hit a more than 50% response rate this spring with a small, highly personalized mailing targeting advertisers on Chicago Cubs’ games. The radio station

the mere scent wafting through the air of Omaha Steaks grilling one of its juicy tenderloins can send trade show attendees scurrying to locate the source.

Web parenting resource BabyCenter.com has produced research to show how reliant today’s moms are on technology. And to back it up, they released an app

Cabela’s Inc. posted net income of $9.1 million for the second quarter, an increase over $7.3 million in the prior year.

World Wrestling Entertainment has grown from a small regional organization to a global entertainment empire generating $526.5 million in 2008, an 8% jump over 2007

With 16 nominations in this year’s round of Emmy Awards, “Mad Men,” the AMC series about ‘60s ad executives, wants to get some viral buzz started for the Aug. 16 premiere

John Cena, Chris Jericho and Cody Rhodes, three of World Wrestling Entertainment’s superstars, are partnering with Gillette in a series of online videos that integrate product education with personal insights

Gary Pfeiffer has been named chairman of the board of The Talbots Inc. Pfeiffer had been Talbots independent lead director since July 2008.

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Today we meet Christina Bashark, vice president, business development at Edith Roman Associates, Inc./ePost Direct where’s she’s been for the past two years specializing in business-to-business. She came to that post after spending nine and a half years as director of business development at Worldata.