Q&As

By erasing the lag time between message blast and message viewing, Twitter is shaping up as a very useful platform for running real-time promotional campaigns

Just in time for back-to-school shopping, Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets

Hershey Entertainment and Resorts has increased its revenue by 17% and room bookings by 10% over the past year, thanks to segmenting direct mail to its

Last month, Sci Fi, the science fiction channel, unveiled to viewers its name change to Syfy, a trade-marketable brand name that reflects a broader range

September temperatures in Scottsdale, AZ, can top a blistering 99 degrees. Football games are a big deal and getting people to come out on those scorching

Today’s consumers are looking for better prices and more value for their travel dollars. That’s why loyalty in the skies is more important than ever.

Listen closely. Hear that? It’s the sound of savings. Coupons Inc. quietly began twittering in March and now has 5,000 followers. Subscribers are notified

Thanks to DVRs and TIVO, getting consumers to focus on your DRTV message is harder than ever before. One good way to do that is very simple keep it real.

Most marketers today are lamenting how difficult it is to keep their brands afloat during these recessionary times. The conversation often turns to depressionary

Tell any group of retail sales associates that the customer is always right and you’ll probably inspire some heated debate. Let’s face it: Sometimes,