Q&As

Ocean Spray has rolled out freestanding cranberry bog environments in some of the nation’s busiest downtown locales and it has its goofy cranberry farmers on TV to reinforce the benefits of its juice drinks. It runs sweepstakes and recipe contests and drives consumers to retail with coupons. This summer is no different. It’s Ocean Spray’s most lucrative time frame and it is running a bevy of promotions.

The Apple iPad is cool. As of January, 14.8 million iPads were sold since the device launched in April 2010 so it’s no wonder that tablets have been put to use in big numbers at events. Here’s five tips for maximizing their use.

Sixteen list management companies reported double-digit improvements in datacard quality over the first quarter, according to NextMark Inc.’s just-released second quarter datacard quality report.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What is the outlook for holiday mailings this year?

In Part 1 of this article https://www.chiefmarketer.com/direct/non-print/data-listtalk-0415bnv9/index.html I made the point that IT departments almost always think they can—and should—be responsible for the marketing database.

As donations start to rise again after a slump in the recession, many nonprofits are bolstering their traditional direct mail appeals with email, DRTV and social media.

What can large B-to-B businesses learn from the techniques that small business owners know so well?

Telemarketing doesn’t have the best reputation in many circles. But if done properly, it can be a great way to engage B-to-B prospects and help guide them through the sales process.

Whether Club Yogi Rewards, a two-year-old loyalty program which rewards campsite visitors, is smarter than the average bear remains unproven. But it’s definitely smarter than the average discount program, especially Club Yogi, the one it replaced in April 2009.

Sun Life Financial’s marketing has centered on sponsoring prominent sports and entertainment properties, like the Miami Dolphins Stadium, which was renamed Sun Life Stadium in January 2010.