Q&As

Postmaster General Patrick Donahoe cranked up the rhetoric about the survivability of the U.S. Postal Service when he said mail delivery may eventually have to cut down to three days a week. Earlier this month, Donahoe reportedly warned that mail …

In recent months, credit card issuers have gotten much more proactive about hooking their card members up with local deals and discounts. AmEx, started the trend with a pilot partnership with Foursquare last March at the South by Southwest Festival. Now it has taken that program national.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With the steady growth of electronic media, are magazine subscriber files still important to mailers?

Growth in the overall number of available consumer e-mail lists is largely responsible for a 49% drop in prices over the past five years, says Ray Tesi, senior vice president of Worldata.

AMF Bowling Centers has been working with marketing technology firm RevTrax to get greater insight into how well its digital marketing efforts, and specifically its couponing, are converting into sales.

More than half of all catalog orders are now being placed online. Not surprisingly, this has led to many marketers eliminating order forms from their print catalogs. But such a move shouldn’t be based solely on saving money or on the percentage of mail orders received. There are other factors to consider.

When people across America receive Procter & Gamble’s “Give Education brandSAVER” in their newspapers, they will find a note from Grammy Award-winning recording artist John Legend.

Providing a consistent retail experience across multiple channels is still a relatively elusive reality in shopper opinions. But it’s not just customers who are feeling this way.

From the classical Greco-Roman world through the later parts of the medieval periods, there have always been humans who practiced alchemy, the quest to turn ordinary base metals into gold. As it became clear that such a process was for all intents and purposes impossible, the practice faded from the scene. However, the perception that something of limited value can be repurposed in such a way that it can exponentially increase its value remains alive and well. In this instance, call it alchemy in the form of the customer database.

NBA and Sprite have opened a public vote for the “Sprite Slam Dunk Showdown Championship.”