Q&As

When you’re running a promotion for three consecutive years, it’s got to incorporate some freshness. And that is the plan for WWE and 7-Eleven as the convenience stores began a month-long promotion.

The Printery House is reworking its direct marketing and search strategy to increase efficiency and appeal to a younger audience.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What effect is the continuing popularity of daily deal sites likely to have on e-mail list prices?

Nationwide restaurant chain Buffalo Wild Wings (BWW) wanted to be known as the place to catch basketball games during the 2011 season. They were looking for a non-traditional approach that included mobile and social media and that would keep people coming back

In 2009, GameStop set a retail record by securing nearly 2 million pre-orders for Call of Duty: Modern Warfare 2. The game went on to become the largest entertainment launch in history

Chase Card Services and British Airways are adding some layers to their loyalty program to keep pace with card members expectations.

With unemployment at a record high, online job site Monster.com wanted to help by doing what it does best: providing people with opportunities to improve their lives by inspiring them to follow their passions and get jobs in the fields they love

While sales and marketing are ultimately marching toward the same goal—driving leads and closing more deals—there has long been a disconnect between these two functions. Sales teams often follow up with leads based on little insight into how that prospect became a lead, or what specific area of interest the prospect has.

Chief marketing officers are under considerable pressure to systematize demand generation, justify spending, and provide leadership in innovation in a rapidly changing and complex world. These pressures increase tensions among functional peers and cascade to subordinates who must do more with less staff. Meanwhile, a lack of perceived results are likely to shorten a CMO’s tenure.

WWE and 7-ELEVEN: are underway with their third consecutive summer promotion. During the month of August, customers can purchase WWE collectible Slurpee and Super Big Gulp cups and straws highlighting some of WWE’s biggest stars, including
John Cena, The Rock and The Miz. People who buy a
Slurpee beverage and a TWIX candy bar can enter a sweepstakes to win an all-expenses-paid, VIP trip to WrestleMania XXVIII to be held at the Sun Life Stadium in Miami on April 1, 2012.