Q&As

Walmart has launched a new annual regional program in California. It began with a wave of the green flag at the Toyota Save Mart 350

Trends in sweepstake marketing include, threshold prizing, reward social behaviors and gamification.

Tropicana Trop50 introduced two new flavors this summer Lemonade and Raspberry Lemonade by opening up a lemonade stand in New York City’s Times Square.

One-to-one marketing is no longer a buzz phrase. It’s been part of the marketing discussion for so long that it’s become an accepted philosophy

The increased information accessible through mobile devices flows both ways, and that has created some new challenges for retailers.

Women’s apparel marketer Chico’s FAS is quite happy using social media to come into the middle of the conversation. With the women-over-40 demographic

Say in the past you gave loyalty club members a dollar-off discount coupon. Instead, why not offer a 50-cent coupon plus double loyalty currency points?

The destruction wrought by hurricane Irene has caused postal facilities from the Carolinas up to Massachusetts to temporarily suspend operations while officials assess the degree of damage. Some direct mailers have shown an ability to survive …

Lists featured this week include CD Phone Home Cell Phone Buyers and Consumer Direct Wine and Cheese Lovers.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Is the list universe still shrinking and what should be done about it?