Q&As

It seems like odd fit: a well-known cheese brand, Kraft, sponsoring a popular chili cook off whose rules do not allow for the chefs to use cheese as an ingredient in their competitive recipes.

My company recently had the opportunity to sponsor a South Florida Interactive Marketing Association educational forum with Congressman Allen West (R-FL) regarding the new Do Not Track legislation. And, while some data marketers may turn away from the issue thinking it is solely a web marketer’s debate, we need to all remember where most of our data is originating from these days.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With recent economic stresses, will the demand for lists like debt consolidation, payday loans and the like increase?

Mothers who weren’t chosen to host one of the at-home parties held for Expo Washable Markers on June 11 shouldn’t feel slighted: Only 1800 hosts were selected from more than 24,000 applicants. That’s an acceptance rate of less than 7.5%.

If you want to have a great B-to-B email program that generates solid leads, the beginning is a great place to start. That means asking the right questions on your sign-up form, crafting an engaging welcome email and enticing your prospects to open that email with a solid subject line. Megan Feltes, sales content specialist with email marketing service Emma, shares some best practices she’s learned through working with clients and crafting the company’s own lead-gen strategy.

When it comes to leads, it’s tempting to think that more is better. But the truth is, enough is

There’s cheekiness aplenty on both sides of a California effort to collect taxes on online sales. Earlier this summer, the Golden State passed a law requiring online marketers with a physical presence in the state to collect these taxes. Wags might …

A study of shopper behavior by Catalina Marketing finds that the average CPG brand saw 46% of its most loyal shoppers fall away in the last year

Papa John’s, the Official Pizza Sponsor of the NFL, is playing to its most loyal customers while adding new ones by offering the chance to win one of 60,000 free pizzas each week during the regular season.

One of Estée Lauder’s favorite sayings was Tell-a-phone, tell-a-graph, tell-a-woman, based on her strong belief that once a woman tried and liked a product,