Q&As

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How much more intense is list company merger activity likely to get in the next year or so?

Green & Black Organic Chocolate has three flavor suggestions (from among its 13 varieties) for chocolate lovers who feel like kids again when they eat chocolate, who prefer sporty dress styles and who like to spend their leisure time networking. How is Green & Black determining which consumers possess these attributes? It’s asking them, through a series of quick surveys at live events and on its Facebook page.

A new national study from the Shopper Technology Institute has enlightened us on retailer’s use of social media.

One of Postmaster General Pat Donahoe

This latest iteration of the game integrates in-store game play with online “second win” chances, more numerous winning game pieces, and a broad mix of food- and non-food prices

For every specially marked Miller High Life and Miller High Life Light bottle cap or can tab returned from the purchases of 12-packs of beer Miller High Life donates 10 cents to help “Give a Veteran a Piece of the High Life,” up to $1 million. Miller High Life Brand Manager Brendan Noonan takes us behind the scenes.

Storms like Hurricane Irene provide an important reminder for database marketers—keep up to date on the news! As the holiday mailing season creeps closer, marketers need to pay close attention to events that can significantly affect deliverability.

Storms like Hurricane Irene provide an important reminder for database marketers—keep up to date on the news! As the holiday mailing season creeps closer, marketers need to pay close attention to events that can significantly affect deliverability.

Marketers with math skills are probably getting the soundest nights’ sleep despite the current economic times: While most employment indicators have dropped, the direct marketing community continues to show an ever-widening demand for candidates with analytic skills, according to a new survey.

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How much have the U.S. Postal Service’s annual summer postage sales helped the industry?