Q&As

In a short-term program from Starbucks, customers can download an app and send Valentine

Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.

Chief Marketer recently talked with Ron Jacobs, president of Chicago-based direct/digital marketing agency Jacobs & Clevenger, to get his ideas on how B2B marketers can develop a better content marketing strategy.

Walmart adds “Great For You” icons to hundreds of packages of foods in its stores. Can a healthy seal build loyalty?

A multichannel approach of direct mail, radio, email and print has helped the Winston-Salem Symphony increase ticket sales by more than 50% and increase the number of concert series subscribers by 12%.

The History channel and its agency, Civic Entertainment Group, have converted 5,600 square-feet of space in New York City

Here are 5 tips to help you find or build segmented prospect B-to-B lists that produce the best ROI and lowest cost to acquire a buyer of your own

By the end of the fourth quarter, Netflix had added 610,000 customers to its U.S. subscriber base. The catch is that nearly all of those subscriptions are, at least initially, added within its “free subscriber” promotional category