Q&As

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Maxim magazine, Nugenics Natural Supplement Online Buyers and American School Boar Journal.

Fraudulent telemarketing is alive and well

Donors who give both offline and online are the most valuable to nonprofits, according to a new study from Convio.

Thenation’s populace is getting progressively older, with new healthcare needs; and you’re facing new competition

Chief Marketer talks with Nataly Kelly of Common Sense Advisory about ways brands like Nestl

The test-and-learn loop is an underused tool in a marketer’s arsenal. Pity, because it can be the difference between just struggling along and succeeding.

Marketing lists from Captus, Farm Animal Rights Movement, Hooked on Phonics, Independent Living E-Letter and Soap.com

Rep. Dennis Ross (R-FL), seems to misunderstand a lot about postal reform in on his plan to fix USPS financial woes

There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.

Better compiling methods, too many email files and a stagnant economy are reasons why list prices are down