Q&As

Your website is up and running in two languages, and you’re seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is looking to you for the solution. What’s a marketing executive to do?

Here are five tips to ensure that your global web strategy continues to gain traction:

The role of the chief marketing officer is becoming more critical as marketers move to data-focused efforts. Bryan Pearson, president and CEO of LoyaltyOne, offers five data-fueled ways CMOs can influence organizational change.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include the Association of the Miraculous medal Donors, Marquis Who

Union campaign pushes members of Congress to bring telemarketing jobs back home.

In what it claims is the first geo-targeted Twitter promotion, Clif Bar’s MojoGo campaign asks fans for geo-tagged tweets that trigger a coupon download and a sweepstakes entry.

Is your email marketing program ready for the holidays? Here’s 12 tips to help your team prepare for the season, optimize cross-channel engagement, and increase sales and ROI.

A new study from Ipsos Reid and TrojanOne looks at seven ways sponsorship properties can create an emotional connection between Canadians and the property

Not all data points are easily quantifiable. Take PetRelocation.com, which pulls from its store of successful pet relocation stories based on pet type, destination and origin point when offering quotes for its services. Does cute and cuddly work as a hard-edged sales tactic? Absolutely!

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Baltimore Magazine, Chief River Nursery mailing list and Convenience Store News daily newsletter mailing list.

“Big data” is the new hot topic, the latest hook to sell marketing books and webinars, and I can’t wait for it to go away. Not because there’s not a large kernel of truth buried in it: Marketers can make very profitable use of the amounts of data they may already hold on their customers, parsing it or combining it legitimately to segment new demographics or uncover buried customer profiles.