Q&As

(Search Engine Watch) Conversion optimization focuses on compelling visitors to take a specific action on your site or landing page, but marketers shouldn’t overlook a low-hanging fruit: the purchase/lead confirmation page. Joseph Kerschbaum, senior client strategist for PPC Associates, shares seven tips to improve the confirmation page to set a good foundation for lasting customer […]

Cynthia Galbincea, executive director, marketing communications at the Cleveland Clinic, talks about how the clinic dramatically increased brand awareness through an aggressive content strategy—and some luck.

Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.

A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We […]

Weather.com is working with Lotame to perfect AudienceFX, the site’s audience targeting solution.

The cliché of a senior not knowing how to use a cell phone is prevalent in pop culture and advertising, but is it true? Five facts you need to know.

Lists featured this week include Association of Healthcare Philanthropy and the Institute of Natural Healing.

Chico’s FAS family of brands began last month its take-three of “May is For Miracles” campaign. The program operates out of local stores by offering communities a number of ways to raise funds for a local Children’s Miracle Network Hospital.

(The Daily Egg) It’s easy to fall into the trap of thinking that “marketing” is synonymous with “digital,” but companies need to remember that tangible interactions are a great way to change things up a bit, in a pleasant way. Kathryn Aragon, of The Daily Egg, offers a look into how MailChimp ran a mixed-media […]

For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.