Q&As

Snapple’s “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.

These 7 Dos and Don’ts of mobile app marketing shed light on vital aspects marketers need to focus on to ensure their promotional activities drive results.

Vine video attachments get six to eight times the level of engagement than tweets without. But how and why could you use it for ecommerce marketing?

Lists features this week include LimitlessSingles.com and card buyers from Barton Clay.

A new Cricket campaign “Half Is More” plays up its lower price compared to two top competitors, Verizon and AT&T.

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.

Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.

(eMarketer) Participation in loyalty programs should not be mistaken for total brand trust. These are transactional relationships at the core, and brands must be sensitive to how they can provide mutually beneficial rewards that don’t tread too far on consumers’ private lives. This article offers recent research on loyalty to help marketers.

Lists featured this week include Our Sunday Visitor, Obama for America and WorkWearSavings.com.

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.