Q&As

McCann-Erickson: Direct Mail Keeps Pace Direct mail expenditures were expected to increase by 7.5% during 1998, keeping pace with national advertising

Direct marketers are so busy gathering information on consumers that they often don’t take the time to consider the wisdom of using personal data. A new

The French say “vive la difference” when it comes to the sexes. Direct marketers, however, are more divided on the topic of gender.Men’s Health, for example,

Medi-Promotions Inc., Hasbrouck Heights, NJ, named Gerald McMurtry president. Carl Roselle, Jeff King, Kenneth Kind, Robert Hopfan and Karen Kohlan were

Whether a marketer is initiating a contact strategy program for the first time or trying to find ways to improve an existing program, the thought process

In the wake of deregulation in Europe, the huge opportunities for telecommunications suppliers are being underexploited as a result of poor direct marketing

It’s true there are some things you can’t start teaching kids too soon-reading, for example. But marketing? I dunno. But the Girl Scouts of America seem

Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first

Here’s the fantasy: The security camera stationed at the automated teller machine you’re using notes that you have a large ketchup stain on your jacket.

Just in time for whoever was naughty or nice, Victoria’s Secret launched an e-commerce site last month to ply its under-wares.The site (www.victoriassecret.com)