Q&As

CAN TARGETING in the interactive display ad arena make a difference? Boston’s NineCo is betting it does, and agencies that have placed clients on the

CONSUMERS increasingly view doctors as less-than-trustworthy technicians, chosen more for their location or managed care affiliation than their bedside

Photo Database Threatens DM Fallout MARKETING ACCESS to motor vehicle data has been called into question once again following the disclosure that Nashua,

THE BIG WINNER at the 21st annual John Caples International Awards may be The Martin Agency, Richmond, VA. Martin not only picked up two first places

SEARS CANADA INC. has managed to solve a database problem that’s confounded many marketers: channel conflict. It accomplished this by putting retail and

Official U.S. PlayStation Identifies 35,194 subscribers to this magazine for enthusiasts of the Sony PlayStation video game system. The file is updated

I LIKE TO BE proven wrong.I enjoy nothing more than expecting the worst and being pleasantly surprised. Several customer service representatives have

A FEDERAL APPEALS COURT has reversed the Internal Revenue Service’s revocation of a charity’s tax-exempt status because of the arrangement it had with

BOB FIORI is riding high on other people’s moving vans. Actually, his clients benefit just after a household move occurs, when their advertisements appear

HOCKEY FANS tend to have greater brand awareness about popular consumer items than the general population, according to results of a recent telephone