Q&As
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Agencies
Replanting for Garden Botanika
GARDEN BOTANIKA INC. intends to close almost a third of its retail stores and lay off more than 1,000 workers in the wake of an April Chapter 11 bankruptcy
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Agencies
Increasing Profits by Not Mailing
FOR MANY, waiting through the early stages of determining lifetime customer value feels like eating Brussels sprouts. It’s not something you do for fun,
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Agencies
The Sky’s the Cyberlimit
IN-FLIGHT CATALOG company SkyMall Inc. has big Internet plans for this year-and will spend $27 million ($20 million more than last year) to see them through.The
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Agencies
Mailers Kept Their Promise-But Did the USPS?
DESPITE A YEAR of record mail volume, postal revenue has fallen way below the U.S. Postal Service’s projections of a $200 million profit for fiscal 1999.
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Agencies
Digital Tributes
SOMETIMES those 15 minutes of fame come after death.ObitDetails LLC, Chicago, gives families a chance to memorialize deceased loved ones-for all the world
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Agencies
Agents of Change
LONG-TERM loyal customers are more valuable than other customers. They generally buy more often, spend more, have a higher retention and referral rate,
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Agencies
USPS Plans Mail-Track DB
THE U.S. POSTAL SERVICE is developing a database that will allow customers to track their own mail and give postal officials a better handle on mail flows
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Agencies
GARBING AND GABBING
Imagine getting invaluable customer feedback on your products. “I like them but they need to be a little wider around the legs…Like totally drek and
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Agencies
Directives Debut
TWO NEW DIRECTIVES on e-commerce and distance selling of financial services were scheduled to be debated in the European Parliament earlier this month.Alastair