Q&As

THE U.S. POSTAL SERVICE is developing a database that will allow customers to track their own mail and give postal officials a better handle on mail flows

LONG-TERM loyal customers are more valuable than other customers. They generally buy more often, spend more, have a higher retention and referral rate,

TWO NEW DIRECTIVES on e-commerce and distance selling of financial services were scheduled to be debated in the European Parliament earlier this month.Alastair

Imagine getting invaluable customer feedback on your products. “I like them but they need to be a little wider around the legs…Like totally drek and

GERMANY’S KARSTADT A.G. department store chain said it plans to merge with mail order group Quelle. The merger, which will create one of Europe’s biggest

After due consideration, Adam Strum suggests a viognier as an appropriate wine with which to surf the Internet.”Or if you prefer a red, something light

TIME AND MONEY are probably the most sought-after intangibles in any working woman’s life. Women’s Consumer Network, Washington, DC, is building a membership

A LONG TIME AGO, at a summer job far, far away, a delightfully daft coworker told me that for years she thought the chorus of a Joe Jackson song was “chicken

Irish Eyes With a Hint of Garlic A list of more than 22,000 rural Americans who ordered potatoes, garlic, shallots and scallions from this gardening catalog

IN THE WORLD of direct marketing public company investing, there is strength in few, not in numbers.While the average price of DM service supplier stocks