Q&As
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Agencies
Increasing Profits by Not Mailing
FOR MANY, waiting through the early stages of determining lifetime customer value feels like eating Brussels sprouts. It’s not something you do for fun,
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Agencies
The Sky’s the Cyberlimit
IN-FLIGHT CATALOG company SkyMall Inc. has big Internet plans for this year-and will spend $27 million ($20 million more than last year) to see them through.The
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Agencies
Mailers Kept Their Promise-But Did the USPS?
DESPITE A YEAR of record mail volume, postal revenue has fallen way below the U.S. Postal Service’s projections of a $200 million profit for fiscal 1999.
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Agencies
Digital Tributes
SOMETIMES those 15 minutes of fame come after death.ObitDetails LLC, Chicago, gives families a chance to memorialize deceased loved ones-for all the world
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Agencies
New Bill Would Bar Net Access Fees
ANOTHER BILL to keep the Internet free of taxes or other charges has been introduced by Rep. Fred Upton (R-MI). Upton’s bill, complementing one sponsored
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Agencies
Eliot Schein Dies at 58
VETERAN DMER Eliot DeY. Schein died on April 2 at age 58. During his career, Schein served as president of Schein/Blattstein Advertising, as professor
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Agencies
Cork That Bottle
MAIL ORDER AND Internet sales of alcohol, especially wine, could be chilled by a bill pending in the Senate that would permit state authorities to file
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Agencies
List Source
Warner Home Video This list identifies 84,990 video buyers. These individuals responded to television advertisements and rebate offers from retail purchases.Cost: