Q&As

After due consideration, Adam Strum suggests a viognier as an appropriate wine with which to surf the Internet.”Or if you prefer a red, something light

CUSTOMER relationship management is one of the most talked-about topics today. But what constitutes CRM? How did it evolve and what promise does it hold

A LONG TIME AGO, at a summer job far, far away, a delightfully daft coworker told me that for years she thought the chorus of a Joe Jackson song was “chicken

Irish Eyes With a Hint of Garlic A list of more than 22,000 rural Americans who ordered potatoes, garlic, shallots and scallions from this gardening catalog

AT DIRECT, we love Archie McPhee and Co., Seattle’s self-proclaimed “Outfitters of Popular Culture.” Our glee was compounded when a mailer announcing

LIST VETERAN BART Loring has opened a full-service direct response agency in New City, NY. Loring Direct Response will offer personalized list and alternative

IT’S MY OWN fault for dumping my little Motorola StarTac phone (which tends to disappear in a shirt pocket) and getting one of those jazzy new Nokias

PERHAPS YOU’VE been there…You’ve investigated database marketing systems, developed opinions on databases vs. data warehouses and in-house solutions

A TEST MAILING in March of a Gay Men’s Health Crisis fundraising letter using the Matthew Shepard tragedy as a hook to ask people to donate to the organization

QUICK, WHICH HAS a better public image: the Boy Scouts of America or the U.S. Postal Service?The BSA may be counting on its greater popularity in some