Q&As

COMPUTER DIRECT MARKETER Insight Enterprises Inc., Tempe, AZ, has announced plans to buy U.K.-based DMer Action Computer Supplies Holdings plc for approximately

THE U.S. POSTAL SERVICE is developing a database that will allow customers to track their own mail and give postal officials a better handle on mail flows

WE MUST CONFESS we don’t much like informational newsletters and magazines designed to help a company’s customers better enjoy a product or service. As

THE SPATE OF recently introduced privacy legislation may have a flag-waving, feel-good aura about it, but be alert. The direct marketing industry, experts

Imagine getting invaluable customer feedback on your products. “I like them but they need to be a little wider around the legs…Like totally drek and

TWO NEW DIRECTIVES on e-commerce and distance selling of financial services were scheduled to be debated in the European Parliament earlier this month.Alastair

GERMANY’S KARSTADT A.G. department store chain said it plans to merge with mail order group Quelle. The merger, which will create one of Europe’s biggest

AFTER HANDING OUT 100,000 co-op giveaway bags to departing Super Bowl fans in January, Bob Perlstein, president of LCC Inc. in Atlanta, was so enthusiastic

TIME AND MONEY are probably the most sought-after intangibles in any working woman’s life. Women’s Consumer Network, Washington, DC, is building a membership