Q&As

PRICELINE.COM FOUNDER Jay Walker stunned an audience at Direct Marketing Days in New York this spring by describing a new DM business model-one with close

AMERICAN STUDENT LIST Inc., Mineola, NY, has filed a lawsuit alleging a former employee and his new companies are marketing names compiled by ASL.In a

U.S. Bank Kills Phone Effort U.S. BANK HAS halted a controversial telemarketing program only two days after being sued by the Minnesota Attorney General

THIS IS THE sixth year we’ve compiled information on catalog customer service. In this issue we’ll consider the more than 200 catalogs we received in

THE INTERNET is radically changing how real estate agents and brokers initiate, process and close property transactions. It’s estimated there are more

Royalty marketers have done a good job of locking in affluent consumers, 71% of whom participate in at least one loyalty program. But the field is wide

THE LOFTY RETURNS of a select group of e-commerce firms and turnarounds by a few other marketers are masking otherwise lackluster performance among consumer

WITHIN 48 HOURS after the notice of my father’s death appeared in The New York Times, my mother received direct mail solicitations offering estate appraisal

EVEN BEFORE THE one literate guy in the unsurprisingly illiterate District of Columbia government was castigated for using the word “niggardly,” we should

ASTROLOGY.NET wanted to entice people to sign up for its daily horoscopes via e-mail. Between Astrology.net and its online agency Acxiom/Direct Media,