Q&As
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Agencies
E-commerce = European Commerce
EUROPEAN firms claimed the top three spots in an independent survey of Internet strategies.The research, carried out for Novell by the London School of
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Agencies
OBSOLETE OPPORTUNITY
AFTER FIVE YEARS of running a firm that recycled PCBs from places like the Hudson River, Brin McCagg thought it was time to try a less toxic form of recycling.
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Agencies
Site Lines
FORGET BANNER ADS and even targeted e-mail. To the converted, affiliate marketing is the future of e-commerce.In an affiliate marketing program, a Web
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Agencies
BusinessHere.com Steps Up to the Auction Biz
THE LATEST COMPANY TO offer or auction office products and furniture electronically to the small office market decided to try it first in its own backyard
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Agencies
Getting Into the Internet Bag
JUMPING INTO THE e-commerce waters is still treacherous. But a brave group of executives has left their safe jobs at luggage company Samsonite to start
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Retail-tainment Tonight
I’ve never seen a bumper sticker that said ‘I’d rather be groceryshopping,'” says Phil Hawkes, former executive vp of Phoenix-based ABCOFoods.Food retailers
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Agencies
DoubleClick Adds Abacus to the Count
A MID-JUNE MERGER of DoubleClick Inc. and Abacus Direct Corp. has industry observers and privacy advocates alike wondering who will benefit and at what
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Agencies
Mailbox Maelstrom
A MOVEMENT IS AFOOT to thwart the U.S. Postal Service’s new rules for private mailbox operators, such as Mail Boxes Etc. Opponents say the requirements
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Agencies
Take This $100-Please!
IF THE ENVELOPE says “Free,” any consumer is guaranteed to open it, right?Actually, only about 60% of those who received a Val-Pak envelope boasting “A
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Agencies
Tea and Sympathy
ALTHOUGH LAND’S END has been hogging all the publicity about establishing fun and comprehensive e-commerce Web sites, it is hardly alone. Many smaller