Q&As

TO PARAPHRASE the Spice Girls: What do frequent flyers want, really really want, from their loyalty programs? How do they feel, really really feel, about

HOW A PARTNERSHIP between a marketer and social cause can benefit both parties is the thesis behind “Brand Spirit-How Cause Related Marketing Can Help

AS THE ROLE of customer relationship management in direct marketing increases, so does the number of CRM software and systems used to support all facets

THERE ARE AS many ways of making a good list recommendation as there are loopholes in our tax laws. I have some real favorites, but the one that comes

THE INTERPUBLIC Group of Companies Inc., New York, has created The Publishing Agency, a global custom magazine publishing division, out of the talent

STANDING AT a star-spangled grand piano, political satirist Mark Russell entertained an appreciative-and, judging by response, bipartisan-luncheon crowd

FISHWRAP, a 5-year-old ‘zine with an editorial mission to poke fun at editorial hype and hysteria in the print media-think an edgy, evil twin of Brill’s

THE INTERNET is radically changing how real estate agents and brokers initiate, process and close property transactions. It’s estimated there are more

COX DIRECT, Largo, FL, has cut the annual circulation of its Carol Wright cooperative direct mail program from 250 million to 200 million pieces to better

TODAY MARKETING is closer to the edge than ever before. Survival means building one-on-one relationships with customers without face-to-face meetings,