Q&As

IF THE ENVELOPE says “Free,” any consumer is guaranteed to open it, right?Actually, only about 60% of those who received a Val-Pak envelope boasting “A

PRICELINE.COM FOUNDER Jay Walker stunned an audience at Direct Marketing Days in New York this spring by describing a new DM business model-one with close

AMERICAN STUDENT LIST Inc., Mineola, NY, has filed a lawsuit alleging a former employee and his new companies are marketing names compiled by ASL.In a

U.S. Bank Kills Phone Effort U.S. BANK HAS halted a controversial telemarketing program only two days after being sued by the Minnesota Attorney General

THIS IS THE sixth year we’ve compiled information on catalog customer service. In this issue we’ll consider the more than 200 catalogs we received in

Burger King’s Teletubbies promotion came to a screeching halt last month,slightly more than halfway through its planned six-week run, after thechain depleted

Royalty marketers have done a good job of locking in affluent consumers, 71% of whom participate in at least one loyalty program. But the field is wide

ALTHOUGH LAND’S END has been hogging all the publicity about establishing fun and comprehensive e-commerce Web sites, it is hardly alone. Many smaller

THE LOFTY RETURNS of a select group of e-commerce firms and turnarounds by a few other marketers are masking otherwise lackluster performance among consumer

ASTROLOGY.NET wanted to entice people to sign up for its daily horoscopes via e-mail. Between Astrology.net and its online agency Acxiom/Direct Media,