Q&As
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Agencies
Service Contracts Cause Postal Reform Controversy
The question of whether the U.S. Postal Service should be allowed to negotiate service contracts with mailers is fast becoming a major issue threatening
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Agencies
Coldwater Creek Sells Milepost Four
Apparel cataloger Coldwater Creek Inc., Sandpoint, ID, has sold its Milepost Four men’s catalog to RKC Mail LLC. Terms were not disclosed. Coldwater expects
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Agencies
InfoUSA Hires Susan Henricks
InfoUSA has named Susan Henricks executive vice president. Henricks will join the Omaha, NE compiler from First Data Enterprises, where she is managing
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Agencies
Direct Mail Adds Little to Environmental Costs
The U.S. Postal Service has released the results of a report that estimates the environmental cost of Standard A mail at $126 million, or less than 0.2
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Agencies
Co-op Targets Yuppie Women
Imagine a co-op for Ally McBeal.The lovelorn and lovable Ally is one of television’s most popular young urban professionals. She also could be a prototype
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Agencies
UNSEASONAL SPLENDOR: Gimme Tax Shelter
On a particularly hot day last month, we were amused to receive a press release touting Yuletide spirits.Art Shelter, a “socially responsible” investment
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Agencies
One, Two, Free Ringy-Dingies: Rewards help GTE Airfone build a customer database
Lily Tomlin’s “Ernestine the Operator” once rhapsodized about the phone company’s technology outstripping technicians’ know-how. “Watch this,” she snorted,
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Agencies
Drop-Dead Deadline: Moment of decision nears on ALC-DMI deal
As DIRECT went to press, the clock was ticking on the proposed American List Counsel Inc./Direct Media Inc. deal. A non-binding letter of intent signed
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Agencies
Insuring a Qualified Lead
E-mail lists aren’t the only prospect sources costing a pretty penny: An insurer specializing in the SOHO and small business market charges its field
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Agencies
EDUCATION: Readin’, Writin’ and Telemarketin’
In Maine, telemarketing gets lots of respect. Now that lobstering and lumbering no longer sustain the citizenry, some 25,000 people of a population of