Q&As

Customers calling American Express’ toll-free numbers to activate their new cards don’t realize it, but they’re setting themselves up to be easily cross

I’m having professional identity problems. Perhaps it’s a question of reality vs. perception, but for years I’ve been getting the same frustrating question

How the Web Was WonPatterning its style after character-driven narratives such as “Barbarians at the Gate,” Paul Andrews’ “How the Web Was Won: Microsoft

ATT Wireless Services has instituted an automated call monitoring program to track and measure the performance of a growing number of telereps employed

Increased prospecting for franchises and tests for new services offered by company-owned stores are among the teleservices expansions being gradually

The “Fab Five” still lead the direct marketing service supplier sector in the public markets, even as the category turned in a lackluster performance

The question of whether the U.S. Postal Service should be allowed to negotiate service contracts with mailers is fast becoming a major issue threatening

Apparel cataloger Coldwater Creek Inc., Sandpoint, ID, has sold its Milepost Four men’s catalog to RKC Mail LLC. Terms were not disclosed. Coldwater expects

InfoUSA has named Susan Henricks executive vice president. Henricks will join the Omaha, NE compiler from First Data Enterprises, where she is managing

Are games, contests, and sweepstakes suffering from overexposure? Respondents to a recent promo Readers’ Poll said they believe that the popular promotions’