Q&As
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Agencies
Your Tax Dollars at Work: Compaq uses street tactics to spur federal sales.
For federal employees, Washington DC’s summer heat wave was business as usual. For Compaq Computers, it was a marketing breakthrough.Compaq launched a
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Agencies
It’s Still in the Incentives!
The chatter about when the U.S. Postal Service will request its next set of rate increases has already begun.But of much greater concern is the hubbub
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Agencies
INTERACTIVE: Steel This Web Site
Say what you will about Danielle Steel’s writing, but the author knows how to treat her fans – at least online.While highbrows may sneer at Steel’s novels
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Going Buy-Buy
If the Internet truly has no boundaries, does that also hold true for online direct marketing?”It’s everyone’s focal point,” says Michael Petsky, CEO
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Montgomery Ward Free of Chapter 11
Montgomery Ward Holding Corp. emerged from Chapter 11 bankruptcy protection last month when it was acquired by GE Capital Inc. The $650 million purchase
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Agencies
Road Runners: GM, Warner Bros. tie a big marketing knot.
Most auto manufacturers want to get the bugs out of their cars, but GM is looking to put one Bugs in.In the second such deal to be announced this year,
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Agencies
Investment Initiative: Xerox earmarks $30 million for call centers
Xerox Corp. has invested $30 million to open new call centers in North America and Europe as part of a year-long drive to overhaul its business-to-business
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Agencies
Sunbelt Rises: New call center expands outbound calling efforts for brokerage
Call volume for Sunbelt First Financial Inc. should increase substantially this fall when Florida joins the list of six states where the firm is licensed
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Agencies
Aquarium Hobbyists
Within the last two years discount pet superstores have become the primary shopping source for freshwater (as opposed to saltwater) home aquarists, supplanting