Q&As
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Agencies
Fleet Settles Charges With FTC
Fleet Finance Inc., Atlanta, and its successor company, Home Equity U.S.A., have jointly agreed to pay the Federal Trade Commission $1.3 million to settle
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Agencies
Sounds Like Team Spirit
Joshua, 141. Together they sound like a Biblical reference. In fact they are two of the new names for “below the line” (non-advertising marketing) agencies
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Agencies
Insurance Loses That Personal Touch
Readers under the impression that their life insurance agent has been ignoring them should take a look at their most recent tax return. Anyone who declared
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Agencies
Road Runners: GM, Warner Bros. tie a big marketing knot.
Most auto manufacturers want to get the bugs out of their cars, but GM is looking to put one Bugs in.In the second such deal to be announced this year,
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Agencies
Direct Mail Adds Little to Environmental Costs
The U.S. Postal Service has released the results of a report that estimates the environmental cost of Standard A mail at $126 million, or less than 0.2
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Agencies
Co-op Targets Yuppie Women
Imagine a co-op for Ally McBeal.The lovelorn and lovable Ally is one of television’s most popular young urban professionals. She also could be a prototype
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Agencies
UNSEASONAL SPLENDOR: Gimme Tax Shelter
On a particularly hot day last month, we were amused to receive a press release touting Yuletide spirits.Art Shelter, a “socially responsible” investment
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Agencies
Drop-Dead Deadline: Moment of decision nears on ALC-DMI deal
As DIRECT went to press, the clock was ticking on the proposed American List Counsel Inc./Direct Media Inc. deal. A non-binding letter of intent signed
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Agencies
One, Two, Free Ringy-Dingies: Rewards help GTE Airfone build a customer database
Lily Tomlin’s “Ernestine the Operator” once rhapsodized about the phone company’s technology outstripping technicians’ know-how. “Watch this,” she snorted,